About Experimentation North

Experimentation North was set-up to bring together those interested in CRO, A/B Testing and Experimentation. We want to build a network of practitioners who can share best practice and explore some of the challenges with those who experience it most.

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Our Next Event

Testing the Impact of Authenticity

9 April 2025

18:30 pm

Venue: Lock-91, 9 Century St, Manchester M3 4QL

We’re joined by Stephen Situ (Forbes) who recognises that in a world of algorithms shaping what a user sees, how important it is to remain authentic with customers seeking a real connection and trust with a brand. And how experimentation can be used to support businesses balancing authenticity with measurable impact.

Then Tom Charteris (UserTesting) will explore the power of lean experimentation to drive more confident decisions. By gathering feedback early and testing small, focused hypotheses, you can validate ideas and assumptions within hours and avoid creating A/B tests that suck up valuable time and resources (which have little to no impact). Embrace lean experimentation to learn fast, and implement faster and accelerate "big leap" innovation.